Benchmark and trend report released by Experian
Experian Marketing Services releases 2012 Digital Marketer: Benchmark and Trend Report
Newest edition of expert-written annual guide provides marketers with a deeper understanding of how to reach and engage customers in today’s hyperconnected and complex digital world
New York, N.Y., April 5, 2012 — Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced the release of the 2012 Digital Marketer: Benchmark and Trend Report. Now in its fourth year, this 128-page report has become the go-to resource for key industry benchmarks, insights and data that marketing executives need to stay in front of consumer and technology trends.
New research by Experian Marketing Services found that 46 percent of marketers cite multichannel coordination as their biggest challenge over the past 12 to 18 months. Created to help demystify today’s rapidly changing digital landscape, the 2012 Digital Marketer: Benchmark and Trend Report pulls from Experian Marketing Services’ rich data resources, full-scope analytics and extensive thought leadership from the company’s most influential digital-marketing leaders. This year’s report includes new data-driven insights on key digital-marketing channels, including addressable advertising, email marketing, mobile, search, online communities, social media and more.
Key findings from the 2012 Digital Marketer: Benchmark and Trend Report include:
• Ninety-one percent of today’s online adults use social media regularly
• Revenue per email averages two times higher for “friends and family” campaigns
• Twenty-eight percent of smartphone owners watch videos on their phones in a typical month
• Pinterest is now the third most popular social networking site behind Facebook and Twitter
• Ninety-two percent of businesses feel their contact data is inaccurate in some way
“The pace of change in today’s digital world is faster than most marketers can keep up with. Technology and media proliferation are presenting both challenges and opportunities for CMOs and their brands, making it even more important to have access to an industry diagnostic of this kind,” said Matt Seeley, president, Experian Marketing Services. “We have a unique vantage point that enables us to identify and monitor technology trends and provide insights on the evolving and ever-changing American consumer. Experian Marketing Services’ 2012 Digital Marketer: Benchmark and Trend Report once again provides critical data and insights necessary for marketers and business leaders to formulate and evolve their communication strategies while learning ways to become more customer-obsessed.”
The 2012 Digital Marketer: Benchmark and Trend Report is available via a free download at http://go.experian.com/forms/experian-digital-marketer-2012. For individuals who would like to hear Experian Marketing Services’ data experts discuss the report in greater detail, a complimentary Webinar also is being offered on Thursday, April 19, 2012 at 1:00 pm, EST. To register for the Webinar, visit http://www3.gotomeeting.com/register/222595966. Visitors to the site also can access other sought-after industry reports, such as Experian’s PoliticalPersonasSM Report and Mobile Consumer Report. Real-time and daily content can be found on the company’s Marketing Forward blog, which serves as the destination for a wide array of direct-marketing insight, consumer trends and marketing strategies from Experian Marketing Services.
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About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
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